Description
Keyword Research for Businesses is a self-paced PINSEO Academy course for owners, marketing teams and freelancers. Learn to turn customer searches into page decisions, useful content priorities and a realistic plan for your business.
What Keyword Research for Businesses includes
- Eight modules and 24 written lessons.
- Exercises for discovering, grouping and mapping search terms.
- A method for building a prioritised 90-day roadmap.
Choose opportunities that fit your offer
Begin with business goals, customer problems and the language people use. Explore seed topics, long-tail queries and questions, then assess demand alongside relevance, commercial value and feasibility. Learn why a large search-volume number alone is not enough to choose a target.
Group searches by intent and map them to suitable pages. Review existing content to decide what to improve, consolidate or create. The curriculum includes local, ecommerce, service and B2B examples so you can adapt the workflow to different buying journeys.
Prepare for a practical research project
Bring a clear product, service or business idea and an audience to research. A website is useful but not essential. Keyword tools and Search Console are optional inputs. Use the practical exercises to record evidence, assumptions and the next action for each opportunity.
This is a one-time purchase of written, self-paced training. Course access begins after confirmed payment. Sign in to study the written lessons and practical exercises online. Live coaching, personal grading and accredited certification are not included. Rankings and traffic are not guaranteed.
Review the Keyword Research for Businesses curriculum before enrolling, or compare Academy courses to match your next skill to your current task.
Reviews
There are no reviews yet.